HI I’M ERICA!
My journey in graphic design has been fueled by my unwavering dedication to pushing creative innovation! Each project is an opportunity to blend creativity with strategy, resulting in visuals that resonate with audiences and communicate powerful messages.
I have always admired the effort and precision applied to design. Illustration was a huge influence in my career, it’s opened many doors that I never knew existed! I knew following a career in Graphic Design would be a hard and competitive road but it’s a part of me that I cannot deviate from. As a result, I am not one to back down from a challenge, I will find a way without cutting corners; and that translates to my work! I am dedicated to design and I graduated from Illinois State University in the distinguished BFA program in Graphic Design.
I specialize in largely the adobe suite, and i am exceptionally proficient in Illustrator, InDesign, Photoshop, Premier, Audition, but my skills are not limited to Adobe! I am a quick and devoted learner, which is a skill that helps me work with intention and efficiency!
at a glance…
My logo evolves with me! And it definitely doesn’t look the same as it did when I first started. It’s not just a logo, it’s a small window to who I am as a designer.
when I approach making a logo I think about what I need to convey, along with color and form! Logo’s come in all shapes and sizes!
with my logo I wanted to blend my love for illustration and graphic design without being too linear. The organic “M” interlaced with the rational classic Bodoni typeface “E” creates an elegant yet playful feel!
The classic look of the Bodoni typeface is not only an iconic serif font but it also embodies type itself! Giambattista Bodoni was an expert printer! He owned and ran a printing press focusing on excellence and the iconic “hairline“ letter forms that have withstood the test of time!
The organic form of “M” is subtle but does not go unnoticed! It is ever persistent and free just as my love for illustration still lives in me!